It started with my own kids
The story began in my home — not in a lab, and not in a boardroom.
My children hated their school tests. Revision drained their evenings and dimmed their joy, and every exam felt like a battle that left everyone exhausted. In their eyes I saw what so many parents see: a natural curiosity slowly fading under a pile of homework.
So I set out to build them something different — a tutor they could call on and it would answer, a companion they could ask that never tired. Not a silent page, but a presence that moved at each child’s own pace. They began talking to their lessons themselves, diving in without fear of a mistake or a judgment.
Then I added one small touch that changed everything: after every test they passed, a fun game was waiting. Suddenly the equation flipped. My kids started answering tests with love, racing to the next one to earn the game — and the book chats turned from a heavy chore into their favorite part of the day.
When I saw learning become something my children looked forward to — instead of running from it — I knew it was too big to stay inside my home. What my own children deserve, every student deserves.
Novitiq is that same tutor — now in the hands of every student.
— Omar Omran, Founder
